Author - Yasser Allam
08Sep

How to Win Big Clients with Account-Based Marketing (ABM)

In B2B marketing, casting a wide net doesn’t always yield positive results. You may capture a few leads—that’s true. But if you’re looking for the big fish, the high-value clients that will propel your company forward, a different approach is needed. A more precise method...
01Feb

Are you Making These LinkedIn Mistakes in B2B Marketing?

Hey there, savvy marketer! So, you're cruising through LinkedIn, eager to make some serious waves in the B2B world, right? Well, hold on tight because there are a few sneaky mistakes that might be holding you back from hitting the jackpot. Let's dive in and...
24Aug

How to Disappoint a Marketer: A Friendly Guide to What NOT to Do

Hey there, business enthusiasts and entrepreneurs! If you're reading this, chances are you're interested in making your marketing efforts successful. Well, buckle up, because today I am going to take a light-hearted journey through the land of marketing mishaps. I'll explore some surefire ways to...
17Aug

From Data to Engagement: How AI Transforms Modern Marketing

In a digital era where marketing dynamics are in a constant state of flux, marketers are embracing Artificial Intelligence (AI) as a catalyst for revolutionary change. AI is not just a buzzword; it's a transformative tool that holds immense potential for reshaping the marketing landscape....
15Aug

Marketing and AI: Blessing or Curse? Unmasking the True Impact

In the dynamic landscape of modern marketing, the emergence of Artificial Intelligence (AI) has triggered both excitement and skepticism. While some hail AI as a game-changing blessing that can revolutionize the way businesses engage with customers, others are wary, fearing it might turn out to...
03Aug

Beyond Logos: The Power of Sonic Branding in Positioning Your Business

With the ever-increasing competition for consumer attention in today's interconnected world, businesses are in a perpetual quest for innovative strategies to distinguish themselves and leave a lasting mark on their target audience. While visual elements like logos, colors, and typography have traditionally taken center stage...
07Jul

How to Optimize Your B2B Website for Lead Conversion

Harnessing the potential of the digital era, a finely tuned website becomes a formidable asset in the pursuit of generating leads and achieving B2B triumph. Functioning as a virtual storefront, your website's optimization for lead conversion plays a pivotal role in maximizing your marketing endeavors....
09Jan

A Journey to Marketing Excellence: Mastering the Art for Success

In today's competitive business landscape, marketing professionals need to continually refine their skills to stay ahead. The ever-evolving marketing industry demands adaptability, creativity, and a deep understanding of consumer behavior. By investing in marketing skills development, professionals can unlock their potential and drive impactful results....