“I Am Obsessed With Building LEADERS and Helping Businesses THRIVE”
Welcome to My Corner of the Marketing World
I’m a marketing strategist, consultant, and coach with over 15 years of experience helping businesses grow and thrive across MENA, the USA, and key European markets. Having worked extensively in Egypt and in the GCC, including the UAE, KSA, and Qatar, I know what it takes to connect with local markets and consumers.
I specialize in creating AI-powered B2B and B2C marketing strategies, driving market expansion, brand building, and optimizing customer journeys, all while building high-performing teams that deliver results, especially within industries like B2B SaaS, eCommerce, financial services, cybersecurity, education, real estate, and more.
I don’t just work and teach marketing — I live it. I believe in blending strategy with execution, creativity with data, and AI with human insight. I’m passionate about bridging the gap between what’s taught in classrooms and what actually works in the field.
What I really love is turning ideas into action — whether it’s mentoring fresh grads, leading marketing teams, or helping businesses make the most of digital tools and AI.
And yes, I’m one of those people who believes everything’s better with a good cup of coffee.
This blog is where I share what I’ve learned (and continue learning)—the wins, the challenges, practical insights, marketing trends, leadership lessons, and real-world tools that can help marketers and businesses do better, grow faster, and think bigger.
Let’s learn, grow, and lead — together.