About Yasser

Welcome to My Corner of the Marketing World

Strategic Marketing Expertise

I’m a marketing strategist, consultant, and trainer with over 15 years of experience helping businesses grow across EMEA and North America.

Regional Focus with Global Insight

I’m especially passionate about supporting businesses in the MENA region to thrive and scale. With a deep understanding of local market dynamics, cultural context, and buyer behavior, I provide tailored strategies that combine global insights with regional relevance.

Cross-Industry Impact

Over the years, I’ve worked with companies ranging from ambitious startups to global enterprises across diverse industries, helping them build strong brands, enter new markets, and unlock growth through full-funnel marketing strategies.

Versatile Experience Across Business Models

I’ve successfully led marketing strategies across a wide range of business models, including B2B, B2C, B2G, and B2B2C, always tailoring the approach to fit the specific business context and audience. This versatility, paired with a strong grasp of market dynamics, enables me to deliver solutions that are both innovative and performance-driven.

Technology-Driven Growth Solutions

I partner with organizations to design and implement sustainable demand and lead generation engines, optimize performance marketing, scale marketing systems using AI, automation, and MarTech, and build high-performing teams equipped for growth. What sets my work apart is my ability to blend data, creativity, and emerging technologies to solve real-world marketing challenges.

Empowering the Next Generation of Marketers

I’m also deeply committed to empowering the next generation of marketers through practical education, tailored coaching, and hands-on workshops. I create learning experiences that go beyond theory, helping marketers at all levels confidently apply modern strategies, tools, and technologies. My focus is always on bridging the gap between classroom knowledge and real-world results.

Explore the Ways We Can Work Together

I work with:

• Companies looking to develop or optimize their marketing strategy, scale demand generation, or upskill their marketing teams
• Marketers at all levels, from entry-level to leadership, seeking to grow their skills through practical training, coaching, and hands-on workshops

My services include:

1. Marketing Strategy & Consulting
Unlock business growth with strategic marketing solutions tailored to your goals, market, and industry.
Consulting services include:

• Strategic Marketing Planning
  Build a clear, actionable marketing roadmap tailored to your business goals, from identifying your ideal customer to choosing the right channels and KPIs for growth.
• Full-Funnel Marketing Strategy
  Design data-driven marketing strategies that guide your customers from awareness to retention, maximizing impact at every stage.
• Go-to-Market Strategy
  Launch and scale new products or enter new markets with structured plans tailored to local dynamics.
• Brand Strategy & Positioning
  Clarify your brand’s identity, differentiate from competitors, and build a strong market presence.
• Customer Journey & Experience Mapping
  Analyze and optimize customer interactions to increase acquisition, retention, and loyalty.
• Market Research & Competitor Benchmarking
  Understand your competitive landscape and discover growth opportunities through data-driven insights.
• Product Marketing Strategy
  Define your product’s positioning, messaging, and go-to-market plans to drive demand and adoption.
• Marketing Performance Audit & Optimization
  Evaluate your current marketing efforts and uncover gaps, inefficiencies, and growth levers.
• Localization Strategy for GCC Markets
  Adapt your messaging, branding, and channels to resonate with audiences in KSA, UAE, Qatar, and more.
• Digital Transformation & MarTech Advisory
  Integrate the right CRM, automation, and AI tools to streamline operations and boost ROI.
• Fractional CMO Services
  Get senior marketing leadership and direction without the cost of a full-time executive.
• Sales & Marketing Alignment
  Align strategy, messaging, and KPIs across departments to convert more leads into paying customers.

2. Team Training & Capability Building
Upskilling marketing teams and professionals through structured learning and applied knowledge.

• Customized training programs & workshops (online or on-site)
• Marketing team structuring, mentoring & capability building

3. 1:1 Coaching & Career Development
Personalized coaching for marketers at all levels to grow skills, gain confidence, and progress in their careers.

• Career coaching for marketers entering or advancing in the field
• Practical training, guidance, and goal-setting through coaching sessions

4. Strategic Partnerships & Collaboration
Working with agencies, educational institutions, and businesses to co-create impactful marketing initiatives or learning experiences.

• Guest training, joint workshops, content collaborations, speaking engagements, and more

5. Ongoing Support & Follow-up
Providing continuous guidance and support to ensure successful implementation and progress after initial engagements.

• Post-training support
• Consulting retainer packages
• Follow-up check-ins and performance reviews

Whether you’re a company in need of strategic marketing support or a marketer ready to elevate your career,
you’re in the right place.

Let’s connect and explore how I can support your growth journey.